GolfPass Rebrands, Aligning as Advocate for Inclusivity over Exclusivity in Golf
NEW YORK, NY – (GolfPass – August 7, 2017). We are pleased to announce the rebrand of GolfPass (formerly GolfClub) – the New York-based golf membership platform. Since 2017, GolfPass has made golf more approachable for both golfers and golf facilities by reaching golfers through its mobile app-based membership and subscription service. With this rebranding, GolfPass is aligning to its goal of making golf more inclusive and changing the approach to the current golf environment. By creating new opportunities for individuals to pick up the sport they continue to grow the game.
Chris Silano, CEO of GolfPass, was recently asked about the rebrand. He stated, “We feel the change to GolfPass better reflects the products we are offering. We are not a club where a referral or formal review of an application is required to become a Member. As long as you are passionate about golf and are looking for a modern approach to playing, our membership plans allow golfers of all walks to approach the GolfPass platform with confidence.”
Additionally, the newly designed logo for GolfPass can be seen below. As you can see, the bolder look shows the impact the company intends to make in the golf industry. The circle completing the “O” in “GolfPass” represents the gap that GolfPass is bridging between golfers and golf courses.